Whatever your preference (or age), there’s no escaping that emojis are everywhere these days, from the Smiling Poop pool float (apologies!) to the emoji backpack, pajamas, card games, coloring books, and more.
Emojis have even moved into the Museum of Modern Art (MOMA), which has added the original emoji set to its collection.
And, they’re taking over Hollywood with a newly released flick, The Emoji Movie, starring Gene a “multi-expressional emoji” who just wants to become a “normal emoji.”
Awww! Emojis are becoming so (gasp!) human! Is that why we love ’em so?
The museum explains: “Filling in for body language…emoji[s] reassert the human in the deeply impersonal, abstract space of electronic communication.”
Sure, makes sense. But, perhaps there’s something more. e|wmg Group Creative Director Keith Manzella notes that communicating in images has always been something natural for human beings ever since the days of cave drawings and hieroglyphics. In other words, we’re getting back to what we’re really wired for.
“The brain processes images 60,000 times faster than it does text. One message sticks. Two messages become noise. As package designers, we have enough on-shelf noise we must cut through.”
He adds, “More and more we are shunning words and seeking out images as our preferred method of communication. This yearning for visual, effortless messaging doesn’t end on our phone and tablet screens. We want it, and expect it, in every aspect of our lives, even in-store.”
That’s why for over 30 years, e|wmg has been driven by a passion for design that not only breaks through the noise but also the clutter – and that’s something that puts a 🙂 on our clients’ faces.