Millennials: Where does brand ‘loyalty’ lie?

Think Millennials can’t be bothered with loyalty programs? The popularity of rewards programs such as Starbucks’ or Sephora’s among Millennials shows otherwise. But how do you engender loyalty with a consumer group that has its own values and behaviors? When it comes to loyalty and consumers, one size doesn’t fit all. Millennials have shown themselves

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Gen Z: Tell Me A Story

People don’t buy brands anymore—they buy stories. And why not, we’re naturally wired for them. Ever since the days when early man gathered round a fire, we’ve been telling tales. Today, though, instead of a fire, we’re gathered around our digital devices watching videos—and for many, that means YouTube, which is watched one billion hours

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