Gen Z: Tell Me A Story

People don’t buy brands anymore—they buy stories. And why not, we’re naturally wired for them. Ever since the days when early man gathered round a fire, we’ve been telling tales. Today, though, instead of a fire, we’re gathered around our digital devices watching videos—and for many, that means YouTube, which is watched one billion hours

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Saving the Retail ‘Experience’

Six ways to bring back the love Remember when going to the mall meant driving around for an eternity looking for a parking spot? If so, you probably also remember a time when shopping could be a real outing not to mention a dose of retail therapy that fed a hungry era of conspicuous consumption—and,

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Sweet Nutrition Facts News

Sugar – when is it not so sweet? For some CPG companies, when it comes to the redesigned Nutrition Facts label. That’s because by July 26, 2018, manufacturers will be required by the FDA to use the new label, which will include “Added Sugars” – sugars that have been added during processing or packaging. A

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Powering the Experience Revolution

Happy #Ghostbustersday! It seems like you can get just about any kind of experience these days, from the sublime to the strange—even the otherworldly. And, here in New York City, we’re no stranger to the strange. Want to explore new dimensions and worlds while you break out your proton gun and blast away at globby

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Packaging & the Supermarket of Tomorrow

While we may not have Food-a-Rac-a-Cycles yet, “Supermarkets of the Future” appear closer than ever before. Why? For one thing, “Grocers are struggling to lure e-commerce-loving millennials into their aisles amid what experts say is a permanent shift in shopping patterns among consumers,” reports The Wall Street Journal. “Baby boomers used to bring long grocery

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