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Saving the Retail ‘Experience’

Six ways to bring back the love Remember when going to the mall meant driving around for an eternity looking for a parking spot? If so, you probably also remember a time when shopping could be a real outing not to mention a dose of retail therapy that fed a hungry era of conspicuous consumption—and, […]

Nine Ways to Connect with Millennials Through Packaging

How to make your packaging Hundo P (translation: 100%) authentic. Today, smart brands are rethinking packaging. Why? Millennials! The Pew Research Center states that millennials, those born between 1981 and 1997, “have surpassed Baby Boomers as the nation’s largest living generation,” which translates to growing spending power. Millennials sometimes seem to speak an alien language, […]