Nine Ways to Connect with Millennials Through Packaging

How to make your packaging Hundo P (translation: 100%) authentic. Today, smart brands are rethinking packaging. Why? Millennials! The Pew Research Center states that millennials, those born between 1981 and 1997, “have surpassed Baby Boomers as the nation’s largest living generation,” which translates to growing spending power. Millennials sometimes seem to speak an alien language, […]

Retailers Battling Goliath Adopt Loyalty Programs

Black Friday marked the start of the holiday retail season and shoppers are hawk-eyed for upcoming bargains as retailers open the floodgates with blockbuster deals and coupons. But for retailers, can coupon redemption become too much of a good thing? For Bed Bath & Beyond, that turned out to be just the case. “Coupon redemptions […]