Was it our imagination, or was the Whole Foods at Bryant Park near our office busier on August 28th when prices were first slashed on organic avocados, ground beef, kale, eggs and more following Amazon’s $13.7 billion takeover of the organic grocer? While the cashier noted it was always busier on Mondays, a sign at
Millennials: Where does brand ‘loyalty’ lie?
Think Millennials can’t be bothered with loyalty programs? The popularity of rewards programs such as Starbucks’ or Sephora’s among Millennials shows otherwise. But how do you engender loyalty with a consumer group that has its own values and behaviors? When it comes to loyalty and consumers, one size doesn’t fit all. Millennials have shown themselves
Gen Z: Tell Me A Story
People don’t buy brands anymore—they buy stories. And why not, we’re naturally wired for them. Ever since the days when early man gathered round a fire, we’ve been telling tales. Today, though, instead of a fire, we’re gathered around our digital devices watching videos—and for many, that means YouTube, which is watched one billion hours
Sweet, It’s National Chocolate Chip Cookie Day!
Did you know that a person will eat an average of 18,928 cookies in their adult lifetime? With Nabisco as a client, we’re doing our share. In fact, our office is always chock-full of Oreo and Chips Ahoy! cookies. Purely for creative inspiration, of course! Fact is, at east|west, we know cookies. From packaging to
Forget shopping apps. Soon you can buy with your eyes.
Imagine walking down the aisle of a grocery store and picking up a banana and suddenly there’s information on its nutritional value, along with a special promotion, floating above! Sound far off? The supermarket of the future is here now. Coop Italia, Italy’s largest grocery chain, for instance, has already debuted an augmented reality supermarket
Saving the Retail ‘Experience’
Six ways to bring back the love Remember when going to the mall meant driving around for an eternity looking for a parking spot? If so, you probably also remember a time when shopping could be a real outing not to mention a dose of retail therapy that fed a hungry era of conspicuous consumption—and,
Sweet Nutrition Facts News
Sugar – when is it not so sweet? For some CPG companies, when it comes to the redesigned Nutrition Facts label. That’s because by July 26, 2018, manufacturers will be required by the FDA to use the new label, which will include “Added Sugars” – sugars that have been added during processing or packaging. A
Unicorns driving you crazy? For some, they’re driving business.
Don’t let anyone tell you life’s not all rainbows and unicorns… those colorful, horned mythical beasts are seemingly everywhere these days. From leggings and cookie cutters to a glitter gel called Unicorn Snot (we’re not kidding) to unicorn pool floats with rainbow colored manes and even a “magical” pink and purple Starbucks Unicorn Frappuccino that
Powering the Experience Revolution
Happy #Ghostbustersday! It seems like you can get just about any kind of experience these days, from the sublime to the strange—even the otherworldly. And, here in New York City, we’re no stranger to the strange. Want to explore new dimensions and worlds while you break out your proton gun and blast away at globby
Just Another Kid’s Movie, or the ‘New’ Language?
Whatever your preference (or age), there’s no escaping that emojis are everywhere these days, from the Smiling Poop pool float (apologies!) to the emoji backpack, pajamas, card games, coloring books, and more. Emojis have even moved into the Museum of Modern Art (MOMA), which has added the original emoji set to its collection. And, they’re