A well-designed loyalty strategy gives brands the power to identify, differentiate and engage their customers and best prospects and evolve them into enduring brand advocates. A loyalty program is a branded investment strategy that deepens and broadens customer relationships, utilizing both rational and emotional levers to motivate a continuing series of incremental profit-enhancing behaviors to maximize ROI. In helping our clients determine their brands most appropriate loyalty strategies, initiatives and investments, e|wmg offers a complete range of strategic and operational loyalty services, including customer segmentation, experience design, program design, implementation and management, current program auditing, financial modeling, platform and technology assessment, digital and direct marketing loyalty communications and award-winning creative services. e|wmg’s extensive, multi-vertical expertise is unencumbered by any proprietary technology platform.
This differentiates us from most loyalty agency practitioners – a distinction we believe benefits our clients in optimal program design and in technology evaluations and negotiations. Our independent analysis determines the right platform for the program as opposed to developing a program to fit the platform.
Our loyalty experts have designed, enhanced, implemented and managed many of the largest and most successful loyalty programs in the world, including: AT&T True Rewards, Barnes & Noble Readers Advantage, Charles Schwab Signature Services, Delta SkyMiles, FedEx Business Advantage, GM Lease Loyalty, Hertz #1 Club Gold, Intercontinental Hotels Group Priority Club Rewards, Microsoft Small Business Solutions, Neiman Marcus InCircle, Sears and Kmart Shop Your Way Rewards and United Airlines MileagePlus.