A well-designed loyalty strategy gives brands the power to identify, differentiate and engage their customers and best prospects and evolve them into enduring brand advocates. A loyalty program is a branded investment strategy that deepens and broadens customer relationships, utilizing both rational and emotional levers to motivate a continuing series of incremental profit-enhancing behaviors to maximize ROI. In helping our clients determine their brands most appropriate loyalty strategies, initiatives and investments, e
This differentiates us from most loyalty agency practitioners – a distinction we believe benefits our clients in optimal program design and in technology evaluations and negotiations. Our independent analysis determines the right platform for the program as opposed to developing a program to fit the platform.
Our loyalty experts have designed, enhanced, implemented and managed many of the largest and most successful loyalty programs in the world, including: AT&T True Rewards, Barnes & Noble Readers Advantage, Charles Schwab Signature Services, Delta SkyMiles, FedEx Business Advantage, GM Lease Loyalty, Hertz #1 Club Gold, Intercontinental Hotels Group Priority Club Rewards, Microsoft Small Business Solutions, Neiman Marcus InCircle, Sears and Kmart Shop Your Way Rewards and United Airlines MileagePlus.Go to Loyalty Program Optimizer