Our Difference

east|west marketing group – Over Three Decades of Excellence and Innovation. As the ’80s gave rise to mobile phones and personal computers…not to mention a moondancing King of Pop and “I want my MTV!”– a couple of guys with a pool table and a dream set up shop in a little corner of New York City’s Chelsea neighborhood. Eastwest Creative was to be an independent boutique agency, moving beyond the traditional to push boundaries and provide innovative, creative marketing solutions and breakthrough design.

Back to the future – But in the time that followed there would also be rampant agency consolidation – with larger agencies hungrily gobbling up smaller ones like Pac-Man. However, throughout more than three decades – and a name change to east|west marketing group – we’ve stood strong, remaining fiercely independent, innovative, and a step ahead of the curve, recognizing that rapidly changing times necessitate the ability to evolve and adapt. And staying ahead of curves in the road requires keeping well informed of both current and future trends. Today, we’re one of the last remaining independently owned agencies in the city. We’re an award-winning agency filled with passionate, entrepreneurial individuals who take pride in being brand advocates, collaborators and leaders in all that we do, in the heart of a dynamic city that serves not only as a leading source of innovation and technology, but also creative inspiration. And while over the years we’ve worked with everyone from hobbits and wizards to green ogres and even nuts (the good kind!), we’re proud to say we’ve been creating award-winning digital executions and loyalty driving programs long before everyone else jumped on that brandwagon.

Committed and entrusted brand advocates – Dedicated partner – entrusted brand advocates – relationship builders. Over the years we’ve built a reputation as an agency committed to helping our clients optimize and monetize the relationships between consumers and their brands. We’re customer-centric and creatively driven, pushing boundaries with constant innovation and unexpected thinking to consistently deliver outstanding results. And many of our clients would agree. We enjoy a longstanding heritage as dedicated partner to many of the world’s leading brands. In fact, many of our earliest client relationships remain strong today.

Navigating the road ahead – While we may have started out as a boutique agency focused on creative design and brand identity, today we’re an integrated promotion and communications agency with a breadth of service offerings delivered on an omnichannel marketing basis – with core expertise in Customer Experience Management, Loyalty Strategy & Program Development, and Shopper Marketing. Today’s ever-dynamic marketplace holds greater challenges than before and requires marketing foresight and expertise to seize opportunities in evolving trends and behaviors. That’s why we’re more passionate than ever when it comes to helping our clients to not only build brand loyalty, but also foresee and adapt to unseen curves in the road today and in the future.

Customer Centric. Creatively Driven. Results Focused.