VP, Group Account Director
Craig currently heads up the business team responsible for implementing the strategy, design and execution of the major brand and scale merchandising initiatives for Mondelēz. The team has been recognized with numerous awards, including Display of the Year from both Point of Purchase Advertising International (POPAI) and the Path to Purchase Institute.
Craig’s expertise in planning and managing national consumer promotion and shopper marketing programs that launch across traditional and digital platforms has ensured the successful accomplishment of project goals and objectives for clients such as Jose Cuervo, Reckitt Benckiser, Kraft Foods, Labatt USA, Nickelodeon, Warner Home Video, and Universal Studios, and others.
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