Chief Executive Officer
Lou is a recognized industry leader in customer experience management, loyalty, CRM and digital marketing. He is a brand strategist who has consistently delivered substantive results directing business and brand development, strategic planning, and integrated marketing on a global basis across diverse industries ranging from Fortune 50 companies, to entrepreneurial ventures, to marketing agency and consulting leaders in both consumer and business-to-business. Lou has held senior leadership client-side, consulting and agency management positions at Accenture Digital, Sears Holdings, Digitas, PepsiCo and Continental Airlines.
His success in optimizing relationships between consumers and brands has been driven by deriving and translating actionable customer insight into scalable platforms that enable highly relevant brand-building experiences. As an Accenture partner, Lou was Managing Director of the Customer Strategy & Experience Management Practice, where his teams consistently helped clients successfully monetize and optimize customer relationships.
While at Sears Holdings Corp., Lou was SVP, Customer Relationships (CRM) for Sears and Kmart, with overall responsibility for developing and executing relationship marketing strategies and programs. This included optimizing customer experience by developing innovative multichannel programs, including the design and launch of Shop Your Way Rewards, one of the world’s largest loyalty programs. His agency-side experience includes Digitas, where he was Executive Vice President, Global Head of Marketing, leading the firm’s global marketing capability, its Travel Industry Vertical and CRM & Loyalty Practice, and a member of the firm’s global operating committee.
He also served as Executive Vice President Marketing and Planning for Brierley+Partners, a leading loyalty marketing agency where he later helped launch e-Rewards, serving as Chief Marketing Officer. A father of two girls, Lou and his wife, MaryLou, are recent empty nesters who reside in Connecticut with their two Labs.
Previous Professional Roles:
- Senior Executive, Partner & Managing Director – Accenture Digital
- Senior Vice President, CRM – Sears Holdings Corporation
- Executive Vice President & Global Head of Marketing – Digitas
- Executive Vice President, Marketing & Planning – Brierley+Partners
- Chief Marketing Officer – eRewards
- Vice President, Marketing – PepsiCo
- Vice President, International Marketing & Strategic Business Units – Continental Airlines