Martin joined e|wmg in 2015 as the leader of the CRM and Loyalty Marketing practice. You won’t find anyone more passionate about building customer relationships and he’s been doing it since loyalty programs were first launched in the ’80s. He brings more than 25 years of marketing and sales leadership with experience in digital marketing, CRM and loyalty programs, advertising, product development, e-commerce, omni-communications, research and revenue management. Martin is experienced in leading teams in developing and executing corporate marketing plans and consulting practices in various industries. He is also experienced in working with all types of clients, including retailers, financial services organizations, travel and hospitality companies and product suppliers. Additionally, he is a seasoned marketing and technology services consultant with experience in multiple industries.
Prior to joining e|wmg, he was responsible for the commercial division of Air Pacific (now Fiji Airways), based in Fiji. Prior to this, he spent a large portion of his career in the travel sector serving in various leadership roles, including SVP of Marketing for United Airlines. He was also the VP of Marketing for Delta Air Lines and US Airways; and he began his career at Continental Airlines, where he was responsible for marketing the OnePass loyalty program. He left the airline industry briefly in 2000 to direct Vail Resorts’ commercial efforts as their CMO. There, he was charged with revenue generation and branding at the company’s renowned mountain resorts and the RockResorts luxury hotel chain. He also worked in the marketing agency industry, most recently as President of Brierley+Partners, a Dallas-based CRM/loyalty marketing firm. He opened and managed their Chicago office earlier in his career, and founded the international division of the company, with operations in Tokyo and London.
He’s a graduate of the University of Houston Bauer College of Business with a degree in business administration and finance. Having experienced a number of interesting places to live around the world, Martin and his family call Dallas home these days.