Strategy and Planning Services

Well-planned, insight-driven, flawlessly executed marketing programs build brands and drive ROI. Beginning with a fact base and clear understanding of our clients’ business strategy, we apply our expertise and methodology to develop marketing strategies that manifest in the design and delivery of consistently relevant and brand-enhancing customer experiences.

e|wmg’s approach enables our clients to first differentiate among their audience segments in order that they may iterate and optimize their brand content, messages, channel delivery and social dialogue. Utilizing a comprehensive, data-driven process, we study and provide ongoing insights – what motivates your audience to action, how to leverage your brand to deliver relevant, targeted and timely communications, and how to successfully connect with valued target segments. Our recommendations are actionable and pragmatic – leveraging rational and emotional experience-focused value propositions that cultivate a compelling trusted image, strengthen the brand and inspire the desired action.