Millennials: Where does brand ‘loyalty’ lie?

Think Millennials can’t be bothered with loyalty programs? The popularity of rewards programs such as Starbucks’ or Sephora’s among Millennials shows otherwise. But how do you engender loyalty with a consumer group that has its own values and behaviors? When it comes to loyalty and consumers, one size doesn’t fit all. Millennials have shown themselves

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Adulting’s Hard!

Did you know that more and more young adults are living at home and for longer periods of time? And – surprise! – it doesn’t appear to be for lack of jobs, the Pew Research Center reports. In fact, according to a United States Census Bureau report, many millennials are delaying marriage and putting off

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