It’s been said that if you choose a career you love, you will never have to work a day in your life.
Well, I’m not sure that’s exactly right, but I’ve been very fortunate to love what I’ve done throughout my career...helping brands develop strategies & platforms to connect and cultivate profitable relationships with prospects and customers by deriving customer insight through the innovative application of analytics and enabling technology. Eat your heart out Phil Mickelson!
Coming here to lead Eastwest is an exciting challenge, enabling me to utilize the skills I’ve developed in my previous corporate senior marketing roles, as well as my agency services and consulting leadership experiences to ensure our clients will monetize & optimize their customer relationships.
Having been both a procurer and seller of marketing services, I’m very impressed with the high level of creative branding, packaging and design at Eastwest, as I am with its legacy of 30+ years in business as an independent boutique marketing services agency. I look forward to leveraging this legacy and leading Eastwest in delivering the broader omnichannel value proposition that corporate marketers require to maximize the lifetime value of their customers.
Eastwest Owner/CEO, Lou Ramery - Executive Profile and Previous Professional Roles:
Profile: Lou is a recognized industry leader in customer experience management, customer loyalty and digital marketing. He is a senior brand strategist who has consistently delivered substantive results directing business and brand development, strategic planning, and integrated marketing on a global basis across diverse industries - ranging from Fortune 50 companies, to entrepreneurial ventures, to marketing agency and consulting leaders in both consumer and business-to-business.
His success in developing meaningful & relevant relationships between consumers and brands has been driven by understanding & orchestrating customer segmentation, data analysis, and creating differentiated value propositions via digital enablement, and the integration of social media.
Senior Executive, Partner & Managing Director - Accenture Digital
Senior Vice President, CRM - Sears Holdings Corporation
Executive Vice President & Global Head of Marketing - Digitas
Executive Vice President, Marketing & Planning - Brierley & Partners
Chief Marketing Officer - eRewards
Vice President, Marketing – PepsiCo
Vice President, International Marketing & Strategic Business Units - Continental Airlines