Creating experiences that connect brands and people
Wholly owned subsidiary of Pavone Group
About
east|west marketing group is a shopper-focused brand activation agency. We are fiercely independent, full-service and driven by breakthrough design and innovative thinking. For more than 30 years, we’ve specialized in brand activation and promotions marketing and retained our boutique-like agility, keeping us nimble to whatever flies our way.
We are now proudly a part of the Pavone Group family of agencies.
Services
At their cores, brand activation and promotions marketing are about building brands, strengthening relationships and inspiring action. And that’s exactly what we excel in. We help connect your brand with shoppers or activate your brand with consumers with smart packaging, impactful promotions and needle-moving in-store merchandising solutions.
Brand activation
Promotions
Digital
Shopper
Packaging
Social
Partnership
Experiental
Branding
Retail
Promotions marketing
Strategy & Planning
Analysis
Program design, implementation & management
Segmentation
Program evaluation and optimization
Technology design & development
Clients
From spunky startups to billion-dollar behemoths, we've helped brands of all different statures make a name for themselves. Our clients are our business partners and dear friends. Many have been with us since we first opened our doors and continue to trust us with their brands today.
Approach
We hang our hat as an agency of “brandthusiasts.” We do what’s right for the brand no matter what, instead of simply selling services that are right for us. Our namesake represents the breadth of our thinking, creativity and service.
Work
You don’t stick around in this business for more than three decades without work that backs everything up. Here’s a selection of our award-winning creative, spanning from promotions to package design to branding.
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Contact
We'd love to see what you're working on and where east|west can help.
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